This Privacy Policy explains how Xorth ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website, products, and services. By using xorth.com or the Xorth platform, you agree to the practices described below.
Xorth provides AI-powered video monitoring and analytics services to businesses across construction, manufacturing, retail, and property management. Operating these services responsibly requires the careful handling of personal data, including data captured in video streams. We are committed to processing that data lawfully, transparently, and only for the purposes set out in this policy.
We collect information you provide directly, such as your name, business email, phone number, and company details when you contact us or create an account. We also collect information automatically, such as IP address, browser type, device information, and usage data. And we process operational data through our platform on behalf of our business customers, including video footage and AI-generated events. Cookies and similar technologies are used to support core site functionality and analytics.
We use the information we collect to provide and operate the Xorth platform, support and communicate with customers, improve and develop our AI models on aggregated and de-identified data only, send service updates and (with your consent) marketing communications, protect the security of our systems, and comply with our legal obligations. We do not sell personal information.
Xorth shares personal information only with: (1) service providers that help us operate the platform under written data-processing agreements; (2) parties involved in business transfers such as a merger or acquisition; and (3) authorities when legally required. We never share personal data for third-party advertising purposes.
We apply industry-standard administrative, technical, and physical safeguards to protect personal data, including encryption in transit and at rest, role-based access controls, and continuous monitoring of our infrastructure. Operational data, including video processed for our customers, is retained according to the retention period agreed with the customer and deleted after that period unless legally required otherwise.
Subject to applicable law (including GDPR and CCPA where relevant), you may request access to, correction of, or deletion of your personal data; object to or restrict certain processing; and withdraw consent at any time. You may opt out of marketing communications using the unsubscribe link in any message we send. To exercise any of these rights, contact us at info@ocelai.com.
If you have questions about this Privacy Policy or how Xorth handles personal data, contact us at info@ocelai.com. We will respond within a reasonable timeframe and in accordance with applicable law.
Last updated: 29 May 2026. We may update this Privacy Policy from time to time. The latest version will always be available on this page.
